NON Recommended
Email Services

Constant Contact
(constantcontact.com)

Benchmark Email
benchmarkemail.com

SendDirect
send-direct.com
 

Is the email blast advertiser that got your attention a Wireless Industry Association member? At the Wireless Dealer Market main page - search their company name. If the company is not a member and does not post at Wireless Dealer Market - ask why. Ask for their member number (user I.D.). Click the URL below and enter member number (user I.D.) at end and press enter to see all member ads at WDM. http://wirelessindustry.com/DGroup2/listSender.asp?UserID=0000

If the email blast advertiser is not a member, don't conduct business with them. If their offers are too good to be true you'll probably be disappointed if you buy, or worse, ripped off. Click through and search company name and personal names at our DGroupShare feedback feature. Understand the DGroupShare policy, which is strictly enforced.

From DGroupShare
"We have little influence to motivate non-members to resolve complaints from members. We CAN and WILL take action if a member company demonstrates that it cannot conduct business in a civil, fair and professional manner and/or harms members, past members, prospective members or WIA. See the DGroupShare policy. It is powerful motivation for a member company to conduct proper business and participate in resolving any dispute."

Today
Many members and wireless companies are utilizing bulk email for marketing. WIA has been involved in email marketing for ten years. Spam has caused the Internet industry to go to lengths to eliminate unwanted email. Here we will discuss where this is all going and how to benefit from email marketing.

Bulk email service companies protect themselves by applying some stiff disciplines to their "customers". These service companies don't want to bring the anti-spam industry down on themselves. They now go to great lengths to make sure no spam complaints come back to them.

Well, their zeal to protect their companies can cause you a lot of grief. When dealing with some service companies you have to lie about how you obtained your email list. If you tell them your list is made up of fellow members and you received it from WIA, they won't deal with you. This is part of their policy to protect THEM from industry wrath. They will give you boilerplate about federal law, legalities, etc. Tell them these are your customers from your own email list from your recent customer records. (recent within two years.

Picking the wrong bulk email service company can really screw up your email list. For instance, if a recipient does not respond to the email below they would-be deleted from a list. The below is an excerpt from email sent by bulk email service company Send Direct (send-direct.com). It could be your list they would destroy. Of course they would tell you they cleaned your list of bad, unconfirmed emails, to comply with the Federal Can Spam Act or other regulations. In reality they are protecting themselves from the anti-spam community at the expense of your legitimate email list.

"Your address is on a list which has requested to be sent information for Small Businesses. This message is confirmation that you have requested to be sent this type of information. If you wish to receive information please reply with the following code in the email message."

 78aca5b454d75180

If you do not reply with this key, we will assume your address has been added by mistake and will remove you from our list.

If any service company tries to do this to your list - find another.

Tomorrow
We expect bulk email marketing to become less and less effective in the future because of spam filtering. But, you should continue to utilize it until other methods are developed. In the near future the graphics you develop for emails can be utilized in your marketing and advertising endeavors at Wireless Dealer Market. Watch for this membership feature.

Google will find a lot of bulk email services companies to handle you needs so we won't try to find the best companies for you. The best we can do is show you the companies to avoid because of their policies that are not good for our members.

Alternatives
At the same time we can explore some alternative ways to utilize the nice graphics you're using in your emails. Watch for this membership feature.

Check back here.

Use member logo in your emails. >

  Bulk Email List (Not Available At This Time.)    (Being revised & corrected.)

Due to member popular request, WIA now offers our Bulk Email list to members that want to operate their own bulk email delivery system. Our list is currently about 7,000 addresses as a raw starter or addition to your list. This is our master opt-in list of principals, owners, top management, and decision makers. Read more below.

Bulk Email List - $599.00

Sent via email as a delimited ASCII file for direct import into any bulk email software. If you need software, search http://Google.com for "bulk email service". Click Here to create an invoice for your records - Send check, online check, use Bank of America Direct Deposit or to wire funds. Click Here .

We offer no guarantee or warranty of any kind with this list. It is the list of our members and emails from our opt-in form on the WDM main page.  We have no way of validating or correcting email addresses. Some are invalid, stale or bad. Many of our addresses come from here:> http://wirelessindustry.com/MEM/WebformRegister3.htm

Click here to search google.com for bulk email software.

Please give us a call if you have questions about bulk email.

Use member logo in your emails. >

HTML With Graphics or Pictures
Use your email or text, word or html editing software to create your non-complex html email solicitation message with graphics and hyperlinks. If you create the message in Outlook, save it as an .htm file and check that any picture or graphic URLs are properly coming from your server. Several graphics can be combined in a simple html table for effective blasts.

The most effective email solicitations offer animated graphics focused on obtaining a click through to more complete information about your immediate marketing or solicitation endeavor. Usually, this means a gateway or web page dedicated to the project. Don't put your nice logo at the top of your message. Read the first sentence in this paragraph again. The number one objective here is to get a click through to your gateway web page where you can focus the prospect on your offering.

When developing your email, focus on capturing an email address for future follow up solicitation, just in case you don't close on the browser's first visit to you web. (Capture email with shooter.)

A tasteful animated graphic, sized about 350 X 200 pixels, and perhaps one additional line or paragraph inviting a click through to your continued solicitation at your web site, but not a form. (Graphics don't trigger Spam filters.) (Capture email with shooter.)

Guaranteed delete:

• Anonymous or missing From: company name.

• Anonymous or missing From: email address.

• Non-focused subject:.

• Trigger text that makes recipient Spam filter delete your email.

• Attachment of any kind.

A few things that almost guarantee a delete:

• Logo at top or in preview pane.

• Attempt to sell within the email.

• Tables with large amount of information.

• Graphic that is to large or wide. (350 pixels wide - max.)

• Text or copy that is too large or doesn't wrap.

If a click through is achieved. A few things that almost guarantee a click back and gone. (Six second rule.)